We’re not chasing trends—we’re searching for brands that matter. Brands with intention and a lasting purpose.

 At Copenhagen Fashion Week Spring 2024, we discovered mfpen (stylized mfpen herreekvipering, Swedish for “men’s haberdashery”), a menswear label quietly redefining minimalism with intention and edge.

 What immediately stood out was mfpen’s Responsible Hierarchy: a thoughtful design framework that puts deadstock and surplus fabrics first. Each piece embodies this approach; relaxed, refined, slightly offbeat silhouettes made with a commitment to repurposing, not compromising. Mfpen doesn’t treat sustainability as a performance, it’s their foundation. What feels like a quiet refusal to overproduce is, at its core, a commitment to doing things better, not just differently.

Shop the collection now. Available exclusively at Likelihood.