Four years after returning from war in 1949, Mr. Kihachiro Onitsuka created the historic sneaker brand we now know as Asics, a Latin acronym meaning “you should pray for a healthy mind in a healthy body.” Carrying the notion of sports as their universal language, the brand released performance sneakers in practically every category, making them one of the industry’s most versatile labels. Yet, Asics’ most notable technology came nearly 40 years after its founding, in the form of “Gel Technology.” The new cushioning system would eventually become standard, efficiently absorbing shock and impact with each step. New advancements like this combined with their ASICS Research Institute of Sports Sciences shows the brand’s true passion for innovation and the best results for each customer. Performance aside, men’s styles like the Gel Lyte III have shown true expertise in lifestyle footwear, combining with the likes of Denim Tears and Sean Wotherspoon in recent years.




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