LIKELIHOOD STORIES

Stories

  1. Team Spotlight: Alyssa Guzman

    by Michael Won

    The LIKELIHOOD business team. You may not see them when you walk into our stores, but they’re the ones that keep the engine running every single da...
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  2. Team Spotlight: Zoe Dreyer

    by Michael Won

    For this week's store team feature, we sat down with Capitol Hill store team lead, Zoe Dreyer.
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  3. Introducing, norda

    by Ian Peterson

    "INSPIRED BY CANADA'S TOUGHEST CONDITIONS." When you visit norda's website, that quote is the first thing you'll notice in big letters, because it...
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  4. Team Spotlight: JJ Kim

    by Michael Won

    For this week's store team feature, we sat down with JJ Kim - store attendant at our SLU location and denim extraordinaire.

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  5. Introducing, Doublet

    by Michael Won

    Founded by Masayuki Ino in 2012, Doublet seeks to inject a sense of childlike wonder and imagination into an industry that often takes itself too seriously.

    With 7 years of experience working for Mihara Yasuhiro as a chief designer of footwear and accessories under his belt, Ino’s transition to pursue his own brand was an intuitive next step.

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  6. Artist Spotlight: Kobe Hansen

    by Michael Won

    Born, raised, and currently living in North Seattle, Kobe Hansen is a multi-disciplinary creative with years of experience in front of, and behind the camera lens.

    In an interview taken with him after a shoot in the Likelihood studio, he described himself in straightforward terms - “I’m just a North Seattle kid who wants to create and capture stories.”

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  7. Team Spotlight: Tracie Ramirez

    by Michael Won

    For this week's store team feature, we sat down with the store lead at our SLU location, Tracie Ramirez.

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  8. A Reflection on Black Ivy

    by Michael Won

    ‘Black History Month’, since its preliminary conception by Carter G. Woodson and the ‘Association for the Study of Negro Life and History’ in 1926, has always been about a more truthful re-membering and retelling of American history - a history not written about in our country’s textbooks.

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  9. Stadium Sessions, Vol. 1: Sango

    by Ian Peterson

    Sango, like me, is from Seattle. Unlike me, he is an extremely talented producer & DJ. Best known for his remixes of Drake, Solange x Carti & The Weekend (to name a few), Sango has mastered the art of innovating sound through various cultures & genres. Remixes aside, he’s produced for some of the biggest names in hip-hop & R&B...
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  10. No Shoes In The House

    by Michael Won

    ‘No Shoes In the House.’ A greeting, a reminder, and sometimes, a command.

    These words were an invitation to respect the cleanliness of my home - a space that my mom worked to keep neat and tidy. I followed this rule… most of the time. But like all rules, I made exceptions.

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  11. Introducing, Brother Brother

    by Ian Peterson

    At LIKELIHOOD, we are always looking for special brands to carry so that we can share their story in a special way. This passion is one that is shared with our friends at Brother Brother and why we are so excited to introduce them as our newest arrival. Their co-founders Gregory Okawachi and Gary Indjian, who are from Long Beach & Inglewood, CA respectively, opened Brother Brother as a retail space in Los Angeles 3 years ago.
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  12. Opening Soon in SLU

    by Ian Peterson

    The rumors are true: we are opening up a second store in Seattle!

    Located at 2201 Seventh Ave., our new store is undoubtedly our biggest operation yet and couldn't have been made possible without the overwhelming support of you - our community.

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