LIKELIHOOD teamed up with Soho House to host an exciting fashion show that brought together the best of luxury and streetwear, celebrating creativity and youthful energy. The event was a collaborative effort with partners such as NTWRK, Bellevue Lighting, and SMG Model Management, creating a truly unforgettable experience.

The show, styled and cast by Editorial Manager Keith Powell, featured standout pieces available at LIKELIHOOD. Models from SMG hit the runway wearing designs from higher-end cutting-edge brands like Martine Rose and ERL, juxtaposed with everyday accessible brands such as Stüssy and Carhartt WIP, showcasing the bold possibilities of luxury streetwear. With dynamic lighting and an energized audience, the event celebrated individuality, bold fashion, and the innovative spirit of Soho House’s new ventures.

Every look told its own story, exploring themes like rebellion, nostalgia, and the carefree spirit of being “young at heart.” From oversized silhouettes to intricate details, the collection highlighted the perfect fusion of high-end design and urban sophistication.

 This collaboration was a milestone moment for LIKELIHOOD, demonstrating our forward-thinking approach to fashion. The goal of the event wasn’t just to celebrate streetwear—but for it to be reimagined in its role in luxury retail, proving its ability to push boundaries and inspire.