Saucony 'To-Do List' Release with Jae Tips
by Kai Warouw
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On Friday, September 13th, 2024 LIKELIHOOD partnered with Saucony Footwear to release Jae Tips' third footwear collaboration, the 'To-Do List.' Awarded the ‘Fashion News Collaboration of the Year 2023,’ designer and musician, Jae Tips, took a pit stop in Seattle on his To-Do List Tour where he visited only five sneaker and streetwear boutiques in the country to launch this collection, LIKELIHOOD being one of them.
The Jae Tips x Saucony ‘To-Do List’ Progrid Omni 9 and Shadow 6000 was launched at LIKELIHOOD’s South Lake Union store, being the only retailer in Seattle, and West Coast in general, to release this collaboration.
In addition to the sneaker launch, the LIKELIHOOD team hosted an intimate RSVP-only Q&A panel with the designer, where we learned about his journey from Foot Locker employee to an award-winning sneaker designer. The Q&A was livestreamed on Instagram via @jaetips and @lklihood.
Tips continues to innovate with Saucony Footwear, as the duo has already launched their fourth sneaker collaboration on December 6th, 2024, the Jae Tips x Saucony Matrix ‘Savior,’ and ‘Award Night,’ which was released this past Monday, December 9th.