Seventh, often called Seventh Stores, is an independent London streetwear label founded by Bukki Ojo in 2019. It makes heavyweight basics with sculptural cuts, muted earth tones and no logos.

We were fans long before we introduced Seventh to our store. When we finally brought them in, we picked the pieces that stood out to us in quality and design. Here's who they are, what to look for, and how to wear it.

Who started Seventh?

Seventh's founder, Bukki Ojo, learned clothing from the inside of old garments. At 17, in 2011, she launched her first label, Bukki, reworking vintage denim jackets with African wax-print patches. She sold them at Camden Market, and the pieces went on to Topshop and ASOS Marketplace.

She then ran a vintage store for about five years, sourcing the best 90s archival pieces she could find. Handling those clothes every day taught her how fabric ages, what makes a garment last, and how people actually wear a fit.

In 2019 she wanted to build from scratch instead of reworking what already existed. That archive became Seventh's reference point, filtered through her love of minimalism and blankness. With Creative Director Emmanuel Duru, Ojo grew Seventh from a cult experiment into a label stocked internationally, worn by artists like Little Simz.

What is Seventh known for?

Seventh has no traditional logo: material, color and silhouette are the logo. If a garment doesn't have all three, they simply won't produce it.

• Weight you can feel. Hoodies, mock-neck tees and sweatpants are cut from dense, custom-milled fabric, roughly 500 to nearly 700 GSM. This adds architectural rigidity and insulation from the natural elements.
• Pure materials. Neoprene provides unique structure to their cotton in the V2 Hoodie, elevating a basic hoodie into a structural masterpiece.
• Shapes that stand on their own. Dropped shoulders, cropped boxy bodies, curved sleeves and wide legs that pool at the ankle. The clothes keep a three-dimensional form on the body.
• A quiet palette. Charcoal, Night Black, Slate, Olive, Bone and Dune. Every color works with every other, so pieces mix freely.
• No logos. The fabric and the cut do the talking.

The Seventh pieces we carry at LIKELIHOOD

V2 Zip Hoodie 

This is the hoodie that put Seventh on the map. It blends neoprene and cotton into a sculptural shape that holds its form, and it sold out the moment it released in 2020.

Treat it like a jacket. It's built for layering in the coldest weather, and the double-layered hood sits cleanly on top of a coat.

• Fit: oversized
• Colorways: Dune, an earthy tone, and Night, a standard black
• Made in: South Korea

440 Bermuda Jeans

The jeans that brought Seventh into denim. They sit between tailoring and workwear: two front knife pleats run down the leg and hide the pockets.

They're made from raw cotton in Turkey, a country known for high-quality denim production. There's also a sturdy duck canvas version.

Raglan Layered Longsleeve

Your dressy-casual standout. A raglan sleeve starts at the neckline instead of the shoulder, so it moves with you. A pleat at the cuff changes how the fabric falls along the whole arm.

Think of it as a basic longsleeve with an edge. Not too thick, not too thin, and easy to layer under a hoodie or jacket.

Denim 440 Jacket in Indigo

This is your "I have arrived" look, the kind of jacket people choose for interviews and red carpets. It runs true to size.

It's raw indigo, so it will bleed when washed. We recommend hand washing.

Is Seventh good quality?

Yes. Fabric weight and structure are what Seventh does best.

• Density. A typical fashion hoodie uses 300–400 GSM terry. Seventh's bonded fabrics are heavy 610 GSM and stiff enough to stand on their own.
• Finishing. Chunky custom zippers, minimal snaps, firm waistbands and clean seams. The details nobody's watching are done right.
• Care. These aren't wash-and-tumble-dry clothes. Wash cold on gentle, dry flat, or dry clean, so the fabric stays soft and keeps its shape. Raw denim and indigo pieces will bleed, so hand wash them.

Who is Seventh for?

Seventh is for people who want basics with real structure and no branding to lean on.

• Minimalist streetwear fans. If you like Cole Buxton, Entire Studios or Fear of God, Seventh gives you strong proportions without graphic prints.
• Capsule wardrobe builders. Heavy foundation pieces you can wear day after day, across seasons.
• High-low dressers. Sweatpants or a boxy tee with a wool topcoat, a blazer or a great pair of shoes.

Why should I shop Seventh?

• Loungewear that won't go sloppy. Most sweats bag at the knees, thin out and fade within a few washes. Seventh cuts pieces with a tailor's intent, so you get the comfort without the pajama look.
• Go logo-less. Plenty of labels use branding in place of design. Seventh drops the logo and lets drape, shape and construction carry the piece.
• Buildable layers. Thin tees crumple under a heavy jacket, and flimsy hoods slump over a coat. Seventh's double-layered hoods and structured collars hold their shape underneath.

Where can I buy Seventh?

Likelihood is one of the only US stockists. In Seattle, you'll find Seventh at LIKELIHOOD, 2201 Seventh Avenue. 

 

FAQ

Is Seventh hard to find? Sometimes. Seventh makes limited runs, and core pieces like the V2 zip hoodie and wide-leg sweatpants can sell out on release day and restock rarely. Ask us about sizes and colorways.

How does Seventh fit? It depends on the piece. The V2 Hoodie is oversized, and the Denim 440 Jacket runs true to size.

Where is Seventh made? The V2 Hoodie is made in South Korea, and the 440 Bermuda Jeans are made in Turkey.

How do I wash Seventh? Cold and gentle, then dry flat, or dry clean. Hand wash raw denim and indigo, since they bleed.

Does Seventh use logos? No. Material, color and silhouette are the logo.

Come see them in person. Hello Gorgeous, we'll have the V2 Hoodie out for you to try.