Stüssy FA26 is here

Stüssy's Fall/Winter 2026 collection is in the shop and online now. For about a decade, Stüssy has sold through a short list of shops, in limited releases. A new season on a rail in Seattle is rare. Our curation reflects refined minimalism – for the person who values silhouettes and materials that live up to the brand's iconic history.

Fall/Winter is when Stüssy's cut-and-sew pieces come into their own: fleece, knitwear, jackets and trousers. Good timing for Seattle. The FA26 release brings over a dozen caps and beanies.

See Stüssy FA26 at LIKELIHOOD →

What is Stüssy?

Stüssy (often spelled Stussy) is a California clothing label and one of the brands that started streetwear. It began with surfboards, moved to tees, shorts and caps, and was picked up by skate, punk and hip-hop scenes around the world.

Today it's known for two things: graphic tees with the signature logo, and cut-and-sew clothing like fleece, knitwear, jackets and trousers.

Where is Stüssy from?

Stüssy is from Orange County, California. In the early 1980s, Shawn Stüssy was shaping surfboards there and signing each one with a loose, graffiti-style signature. He printed that signature on tees, shorts and caps to promote the boards, and the clothes took on a life of their own.

The signature has a family story. It was based on the signature of his uncle, Jan Stussy, an artist and professor at UCLA.

Is the "Cool S" the Stüssy logo?

No. The blocky, pointed "S" a lot of us drew in school notebooks has nothing to do with Stüssy. It's a generic doodle. The real Stüssy logo is the handwritten signature.

Why is Stüssy so popular?

We'd put it another way: Stüssy has lasted for more than 40 years. Four things explain it.

• Local roots. Stüssy grew through Chapter stores in cities like New York, London and Tokyo. Those shops made pieces for their own city's scene, so the brand spread through communities, not ads.
• A reset. By the late 2000s, Stüssy was sold almost everywhere. Around 2016 it pulled back to fewer shops and smaller releases, and it felt special again.
• Cut-and-sew. The graphic tees are still there. The fleece, knitwear, jackets and trousers are what made us stop. That's where the line feels most grown-up.
• Collaborations. Stüssy works with labels it shares a history with, including Nike and Japan's Neighborhood.

It's a heritage label that changed for a new generation without dropping its surf and skate roots. That's the kind of brand we like having in the shop.

Is Stüssy expensive?

Less than you might think. It costs more than a basic tee and well under designer prices. Here's what Stüssy runs at LIKELIHOOD as of October 8, 2026:

Piece	Price at LIKELIHOOD
Graphic tee	$45
Shorts	$80–$125
Hoodies and zip hoodies	$115–$150
Shirts and sweaters	$150–$160
Jackets	$195–$225
Bags	$80–$90

 

Why is it so hard to find Stüssy?

Because Stüssy chose to be. Around 2016 the brand moved its clothes out of mall chains and into a short list of shops, releasing smaller quantities at a time. Pieces don't stay on shelves long, and there aren't many places to see a new season in person.

In Seattle, LIKELIHOOD is one of them.

Quick facts

• Where to buy Stüssy in Seattle: LIKELIHOOD, 2201 Seventh Avenue, Seattle
• Hours: 11 AM to 6 PM, every day
• New this season: Stüssy Fall/Winter 2026 (FA26), arrived October 2026
• Founded: early 1980s, Orange County, California, by Shawn Stüssy
• Shop online: likelihood.us/collections/stussy
• Returns: all Stüssy is final sale

Frequently asked questions

Where can I buy Stüssy in Seattle? At LIKELIHOOD, 2201 Seventh Avenue, between the Spheres and the Space Needle. You can also shop it online at likelihood.us/collections/stussy.

Is Stüssy FA26 available in Seattle? Yes. Stüssy Fall/Winter 2026 arrived at LIKELIHOOD in October 2026. It's in the shop and online.

Who founded Stüssy? Shawn Stüssy, a surfboard shaper in Orange County, California, in the early 1980s.

Is the "Cool S" a Stüssy logo? No. The Stüssy logo is Shawn Stüssy's handwritten signature. The "Cool S" is an unrelated doodle.

Is Stüssy a luxury brand? No. Tees are $45 and most hoodies run $115 to $150 at LIKELIHOOD.

Can I return Stüssy I bought at LIKELIHOOD? All Stüssy is final sale, so we'd love for you to try it on in the shop first. We're happy to help you find your size.

Come say hi, Gorgeous. 2201 Seventh Avenue, to be exact.

Last updated: October 8, 2026