Founded by Vancouver-based artist Alex Rhek of Rhek Creative, Cold World Frozen Goods is his addition to streetwear’s constantly evolving graphics and apparel options. The brand draws influence from hip hop culture to bring a brazen yet refreshing play on modern streetwear, featuring a bold, graphics-forward aesthetic to represent its provocative narrative. Recent collections have included ironic mentions of the flat earth movement, insurance advertisements, and healing crystals, all prepared to lighten up any wardrobe.