Seoul-based self-care brand Nonfiction turns everyday rituals into a celebration of the self with its line of fragrances, body washes and hand lotions. Tired of the curated feeds and imagined identities often shared on social media, the brand aims to combat these false narratives by encouraging people to rejoice in their individuality. True to its name and ethos, Nonfiction’s products are crafted with clean ingredients and are free of sulfates, parabens, and phthalates. Imagined with world-renowned perfumers, Nonfiction’s signature scents Gentle Night, In The Shower, Forget Me Not, and Santal Cream are infused throughout the collection and seduce with earthy, natural aromas such as basil, gardenia, moss, amber and fig. Nonfiction is authoring a real story on self-care with scents that encourage the wearer to embrace authenticity.
