Auralee

Auralee embodies modernity and purpose through values of authenticity, clarity of design, and a balance of comfort and sophistication. Its founder, Ryota Iwai, chose the name "Auralee" for its evocative sound, meaning "The Lands That Lights Up," reflecting his vision of clothing worn in the morning light. Drawing inspiration from daily life, travel, and materials, Auralee collections prioritize high-quality raw materials sourced globally, resulting in classic yet contemporary pieces that enhance one’s personal style.