LIKELIHOOD STORIES
Stories
Introducing, Doublet
by Michael Won
Founded by Masayuki Ino in 2012, Doublet seeks to inject a sense of childlike wonder and imagination into an industry that often takes itself too seriously.
With 7 years of experience working for Mihara Yasuhiro as a chief designer of footwear and accessories under his belt, Ino’s transition to pursue his own brand was an intuitive next step.
Read more →Artist Spotlight: Kobe Hansen
by Michael Won
Born, raised, and currently living in North Seattle, Kobe Hansen is a multi-disciplinary creative with years of experience in front of, and behind the camera lens.
In an interview taken with him after a shoot in the Likelihood studio, he described himself in straightforward terms - “I’m just a North Seattle kid who wants to create and capture stories.”
Read more →A Reflection on Black Ivy
by Michael Won
‘Black History Month’, since its preliminary conception by Carter G. Woodson and the ‘Association for the Study of Negro Life and History’ in 1926, has always been about a more truthful re-membering and retelling of American history - a history not written about in our country’s textbooks.
Read more →Stadium Sessions, Vol. 1: Sango
by Ian Peterson
Sango, like me, is from Seattle. Unlike me, he is an extremely talented producer & DJ. Best known for his remixes of Drake, Solange x Carti & The Weekend (to name a few), Sango has mastered the art of innovating sound through various cultures & genres. Remixes aside, he’s produced for some of the biggest names in hip-hop & R&B...Read more →No Shoes In The House
by Michael Won
‘No Shoes In the House.’ A greeting, a reminder, and sometimes, a command.
These words were an invitation to respect the cleanliness of my home - a space that my mom worked to keep neat and tidy. I followed this rule… most of the time. But like all rules, I made exceptions.
Read more →Introducing, Brother Brother
by Ian Peterson
At LIKELIHOOD, we are always looking for special brands to carry so that we can share their story in a special way. This passion is one that is shared with our friends at Brother Brother and why we are so excited to introduce them as our newest arrival. Their co-founders Gregory Okawachi and Gary Indjian, who are from Long Beach & Inglewood, CA respectively, opened Brother Brother as a retail space in Los Angeles 3 years ago.Read more →Opening Soon in SLU
by Ian Peterson
The rumors are true: we are opening up a second store in Seattle!
Located at 2201 Seventh Ave., our new store is undoubtedly our biggest operation yet and couldn't have been made possible without the overwhelming support of you - our community.
Read more →Introducing, East Pacific Trade
by Ian Peterson
Founded by Jai Baek in Seoul, South Korea, East Pacific Trade - otherwise known as EPT - is a footwear brand that creates sneakers with a unique, minimalistic design approach. EPT’s offerings range from lifestyle sneakers to skateboarding shoes.Read more →Chaotic Elegance: Introducing, Magliano
by Ian Peterson
Founded in 2016 by Italian designer Luca Magliano, his eponymous label Magliano has rapidly garnered the attention of the entire fashion universe. The young brand is widely recognized largely in part for its alternative approach to menswear and ironic optimism surrounding modern masculinity.Read more →Subculture Spirit: Introducing, Martine Rose
by Ian Peterson
The British-Jamaican designer Martine Rose established her eponymous, subculture fashion label in London in 2007. Known for her trend-setting capabilities & influence on contemporary menswear, Rose has taken a brand originally known for “tightly edited shirting” collections to one that is internationally celebrated & critically acclaimed by taking weird, uncommon things and making them undeniably cool.Read more →Retro-Futurism: Introducing, Cav Empt
by Ian Peterson
Born in 2011 in Tokyo, Japan, Cav Empt (aka C.E.) was mysteriously introduced to the world of streetwear & fashion following the 9.0 magnitude earthquake that struck the coast of Tōhoku. A city known for its vibrant lights in the night went dark without any anticipation, and plunged the country as a whole into absolute darkness (both figuratively & quite literally).Read more →