Born from Montreal’s Dimestore Crew, DIME started as a group of skateboarders making videos, graphics, and clothing for themselves before evolving into one of the most respected names in modern skate culture. The name was eventually shortened to simply “DIME”, a fitting reflection of the brand’s understated, anti-hype approach. Equal parts technical skateboarding, humor, and effortless style, DIME has built its reputation by doing things its own way.
