Founded by Masayuki Ino in 2012, Doublet seeks to inject this childlike wonder and imagination into an industry that often takes itself too seriously. With 7 years of experience working for Mihara Yasuhiro as a chief designer of footwear and accessories, Ino’s transition to pursue his own brand was an intuitive next step. His first collection debuted in 2013, and in 2018, Ino was announced as the winner of the highly acclaimed LVMH prize - the first Asian designer to ever win. Ino utilizes easily recognizable and arguably mundane silhouettes - a track suit, button down shirt, denim jacket, and metal bucket - and transforms them into garments that are unapologetically playful. The result is a collection that evokes laughter, curiosity, and nostalgia.