Launching in 2010, Japanese DJ and fashion designer NIGO launched Human Made in partnership with Pharrell Williams. NIGO started up Human Made in order to create things he was not able to with his revolutionary, trendsetting streetwear brand - A Bathing Ape (BAPE). The lifestyle brand coins the concept of “The Future is in the Past” Human Made yearns to combine the best of vintage and street culture with excellent craftsmanship and unique graphics, creating nostalgic streetwear for a new generation. Balancing the two worlds of fashion and lifestyle, the Japanese brand has proved success by working with the likes of Adidas, KAWS, and Levis.