LIKELIHOOD, Meet Saucony
by Max Slade·
Born out of Kutztown, Pennsylvania in 1898, legendary sneaker label Saucony (correct pronunciation is “Sock-uh-knee”) has spent decades since its formation establishing the perfect balance between performance and lifestyle trainers. Its first global acclaim arrived nearly a century after the brand was first founded, with two of its early running silhouettes gaining the appraisal of Runner’s World magazine. A few years following, Saucony began to shape its lineup of classic lifestyle shoes, beginning with the Jazz. This sneaker created its own genre in its category, affectionately known as “sole music.”
After showing the world its impressive sense of versatility, Saucony began to lean into the domino effect they started with the Jazz design, following it up with the “Shadow” a few years later. The new development boasted better heel support, stability, and detailing, combining for another leap forward in the brand’s long legacy. In the years after, Saucony continued to branch out and experiment, introducing unseen styles every 2-3 years to the same level of acclaim.
Fast forward to recent years, the brand’s classic sneakers have been graced with some of sneaker culture’s largest figures, including global retailers END. and Bodega. Yet, it has been the brand’s own unique color combinations that are the most eye-catching. Recent work has involved experimentation with sustainable materials, along with a strong selection of food-inspired sneakers. So far, the brand has used ketchup and mustard, as well as avocado toast as foundation, but keep an eye out for the brand’s ultimate food fight coming soon…