Meaning “bear” in Finnish, century-old footwear brand [Karhu](https://us.karhu.com/) precedes most of the sneaker world’s modern giants in their ...

Since their beginnings, streetwear brand Emotionally Unavailable has been star-studded. One of its founders, Edison Chen, has experienced a significant career in acting, music, and most notably, fashion and lifestyle products...

Meaning “bear” in Finnish, century-old footwear brand Karhu precedes most of the sneaker world’s modern giants in their history and design. During the 70s, Karhu grabbed the attention of millions on and off the track, during which their trainers became standard for the world of track and field and the favorites of several esteemed track coaches...

Throughout our exploration of sports and fashion, we have found inspiration from countless people, trends and teams. We decided to interview some...

Sports and fashion have developed a gradually stronger connection throughout history. Over time, more focus on design comes out of sportswear brands, plus the increased celebrity status of athletes...

Built by freethinkers, sneaker brand Stepney Workers Club was created to fill a gap in the sneaker market: the perfect “authentic” vulcanized shoe...

At LIKELIHOOD, we believe that all our products are special, none more so than the Nike Air Force 1, which to many is the the best everyday sneaker ever made...

We are proud to announce the very first edition of the LIKELIHOOD Awards for 2021. Categories and nominees were carefully handpicked and curated ba...

At first glance, Superplastic may look like no more than a luxury toy company, bringing out-of-the-box character ideas to reality in limited numbers. For only being active since 2018, their brand’s marketing strategy unmatched, developing new ways to combine the toy and streetwear world to immeasurable success. New drops sell out almost instantly, and their impressive level of consistency with updated apparel and toys only push them further forward.

Currently at the forefront of Seattle’s fashion sphere, creator John Lee’s unique “outfit grid” style allows his audience to get a detailed glimpse of his styling process from his own perspective, ultimately laying out a solid understanding of his vision and the story with each post. John sees the local fashion scene beginning to break through the classic PNW barrier, with individuals and brands utilizing their own creative aesthetic while shining a light on what it means to be a Seattleite.