LIKELIHOOD STORIES

Stories

  1. Introducing, Good Morning Tapes

    by Ian Peterson

    Created as a music label and clothing brand, Good Morning Tapes is based out of the coastal village of Seignosse, France. Collaboration is at the heart of the brand, with each contributor asked to pay homage to “Spirit, Gaia or Source” in their own unique way...
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  2. Sea to Summit: Suicoke SS 2022

    by Ari Cohen

    For SS22, Suicoke takes you on a tour of Lake Como, and the elegant line work of Giuseppe Terragni, Pietro Lingeri, and Gianni Mantero. The t...
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  3. Sea to Summit: Suicoke SS 2022

    by Ian Peterson

    For SS22, Suicoke takes you on a tour of Lake Como, and the elegant line work of Giuseppe Terragni, Pietro Lingeri, and Gianni Mantero. The trio’s aesthetic is best described as Italian rationalism, a technique dating back as early as the 20th century. 
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  4. Go Get The Bag!

    by Ian Peterson

    As spring begins, wardrobe purging is in full swing. And while it’s important to grab some new statement pieces and essentials, now is also the time to update your accessories… specifically, BAGS!
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  5. Repurposed, with Kevin Concepts

    by Ian Peterson

    We reached out to Kevin Bui - also known as Kevin Concepts - who is a self-taught creative/maker who enjoys creating DIY projects based around sneaker culture. Inspired by his time in footwear retail, he wanted to explore the various ways to sustainably repurpose materials that were often tossed...
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  6. Introducing, Magic Castles

    by Ian Peterson

    From the moment they were given their name, Magic Castles has been showing their true, psychedelic origins. The title emulates something along the lines of a trippy amusement park, the setting for every new season brought out by the brand since their birth...
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  7. Introducing, ERL

    by Ian Peterson

    Upon discovering a new brand, the most important trait anyone seems to look for is a sense of identity. Consistent sources of inspiration, recognizable graphics, and shapes unlike anything in existence are what establishes a label’s legacy for years to come. It’s for this reason (along with several others) that we are thrilled to bring you ERL...
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  8. Details in Focus: Karhu

    by Ari Cohen

    Meaning “bear” in Finnish, century-old footwear brand [Karhu](https://us.karhu.com/) precedes most of the sneaker world’s modern giants in their ...
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  9. Emotionally Unavailable is Now... Available?

    by Ian Peterson

    Since their beginnings, streetwear brand Emotionally Unavailable has been star-studded. One of its founders, Edison Chen, has experienced a significant career in acting, music, and most notably, fashion and lifestyle products...
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  10. Details in Focus: Karhu

    by Ian Peterson

    Meaning “bear” in Finnish, century-old footwear brand Karhu precedes most of the sneaker world’s modern giants in their history and design. During the 70s, Karhu grabbed the attention of millions on and off the track, during which their trainers became standard for the world of track and field and the favorites of several esteemed track coaches...
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  11. Athletes and Fashion

    by Ian Peterson

    Throughout our exploration of sports and fashion, we have found inspiration from countless people, trends and teams. We decided to interview some...
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  12. Why Are Sports and Fashion So Connected?

    by Ian Peterson

    Sports and fashion have developed a gradually stronger connection throughout history. Over time, more focus on design comes out of sportswear brands, plus the increased celebrity status of athletes...
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