
LIKELIHOOD STORIES
Stories
Introducing, Good Morning Tapes
by Ian Peterson
Created as a music label and clothing brand, Good Morning Tapes is based out of the coastal village of Seignosse, France. Collaboration is at the heart of the brand, with each contributor asked to pay homage to “Spirit, Gaia or Source” in their own unique way...Read more →Sea to Summit: Suicoke SS 2022
by Ian Peterson
For SS22, Suicoke takes you on a tour of Lake Como, and the elegant line work of Giuseppe Terragni, Pietro Lingeri, and Gianni Mantero. The trio’s aesthetic is best described as Italian rationalism, a technique dating back as early as the 20th century.Read more →Repurposed, with Kevin Concepts
by Ian Peterson
We reached out to Kevin Bui - also known as Kevin Concepts - who is a self-taught creative/maker who enjoys creating DIY projects based around sneaker culture. Inspired by his time in footwear retail, he wanted to explore the various ways to sustainably repurpose materials that were often tossed...Read more →Introducing, Magic Castles
by Ian Peterson
From the moment they were given their name, Magic Castles has been showing their true, psychedelic origins. The title emulates something along the lines of a trippy amusement park, the setting for every new season brought out by the brand since their birth...Read more →Introducing, ERL
by Ian Peterson
Upon discovering a new brand, the most important trait anyone seems to look for is a sense of identity. Consistent sources of inspiration, recognizable graphics, and shapes unlike anything in existence are what establishes a label’s legacy for years to come. It’s for this reason (along with several others) that we are thrilled to bring you ERL...Read more →Emotionally Unavailable is Now... Available?
by Ian Peterson
Since their beginnings, streetwear brand Emotionally Unavailable has been star-studded. One of its founders, Edison Chen, has experienced a significant career in acting, music, and most notably, fashion and lifestyle products...Read more →Details in Focus: Karhu
by Ian Peterson
Meaning “bear” in Finnish, century-old footwear brand Karhu precedes most of the sneaker world’s modern giants in their history and design. During the 70s, Karhu grabbed the attention of millions on and off the track, during which their trainers became standard for the world of track and field and the favorites of several esteemed track coaches...Read more →