LIKELIHOOD STORIES
Stories
Spin The Globe: Los Angeles, CA
by Max Slade
Despite the size of our shop, taking a visit to LIKELIHOOD can be considered an international journey, with each of our brands containing their own unique background and story. To tell these stories, we’ll need to spin the globe and go deeper into where it lands. First stop: Los Angeles, in the form of lifestyle brands Mister Green and General Admission.Read more →LIKELIHOOD, Meet Salomon
by Store Admin
LIKELIHOOD’s first selection of Salomon footwear gets down to the fundamentals, in the form of the XT-6. Worn by athletes and sneakerheads alike, the tactical silhouette is prepared for all conditions, with EVA cushioning designed to lessen impact on trail surfaces and a lugged sole geared toward downhill travel.Read more →Hidden Figures - Ria Thomas & Jaymz Nylon
by Max Slade
Ria Giuliano Thomas and Jaymz Nylon have always been a dream team since meeting in 1998. Their shared vision for an environmentally conscious world is crystal clear, both through their work separately, while also together in the form of LivAble studios. Focused on repurposing deadstock fabric and collaborating with a variety of like-minded artists, the pair are just beginning to define LivAble studios’ legacy.Read more →Introducing Sefr. More than Zero
by Michael Garrett
Sefr is powerful and substantive in its innate qualities; timeless design, elegant materials and expert stitching. Driven by an environmental and ethical ethos, Sefr’s quality story is supported by European small-sourced materials, which adds depth to their perfectly tailored wardrobe staples that exude sophisticated nonchalance.Read more →